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Website Marketing: Usability for the Already-Awesome - Website marketing is as much about getting repeat visitors, and gaining a reputation as a great company, as it is dragging new visitors into the maw of your website! One of the golden rules of website marketing is that if you build it, they will come … and if you make it easy for people, [...]
D’Oh! 5 Search Engine Submission Mistakes - Your site copy is polished, the design looks pretty neat, you’ve even got a few Flash graphics on your home page, and you’re ready to do your search engine submissions. STOP!! Today we check out the top 5 mistakes that people doing search engine submissions for their site make. In the interest of doing things right [...]
9 Common Mistakes in Online Advertising with PPC - PPC online advertising can seem easy on paper. It’s only 140 characters, just make sure you have some cool copywriting and enough cash to get top spot, and you’ll make a ton of cash, right? Well, maybe. If you don’t make any of these common mistakes, it’s possible! 1. Bidding too narrowly The more closely your [...]
Analytics and Online Marketing - 5 Simple Tips - Web analytics can be a little like a maze … you are stuck in the middle of many different corridors of information, some a little lighter than others, but not at all sure where any of them lead. Today we look at 5 of the basic analytics tips that can really make a difference to [...]

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